“We” means www.scalemodellingnow.com
The privacy and security of your personal information is extremely important to us. This privacy policy explains how and why we use your personal data, to make sure you stay informed and can be confident about giving us your information.
We’ll keep this page updated to show you all the things we do with your personal data. This policy applies if you’re a subscriber, past subscriber, contributor or supplier to www.scalemodellingnow.com or use any of our services, visit our website, email, call or write to us. In certain circumstances we may also provide an extra privacy notice, which will always refer to this page.
We’ll never sell your personal data or share it with any third party.
We never have access to, store or hold any of your financial payment information, this is kept secure by you and by PayPal who manage our subscription payment system.
Who are ‘we’?
In this policy, whenever you see the words ‘we’, ‘us’, ‘our’, ‘Scale Modelling Now’ or SMN it refers to www.scalemodellingnow.com.
Scale Modelling Now (SMN) is an on-line only scale modelling magazine and resource centre providing information, videos, photographs and other modelling resources relevant to and connected with the hobby of scale model building. Full access to SMN is via an annual subscription of £15.00 payable annually on a recurring payment basis via the PayPal payment website and portal.
SMN essentially runs on a ‘not-for-profit’ basis with all contributors and the partners contributing their time and content on a voluntary basis. Members’ subscriptions pay for all the start up and running costs such as: web design and updating fees, hosting, sending out e-newsletters, kit purchases and purchases of accessories, occasional surveys and other running costs associated with keeping SMN up to date and at the leading edge of on line publications.
If you have any questions in relation to this privacy policy or how we use your personal data they should be sent to ellie@scalemodellingnow.com or addressed to the Data Protection Officer, Scale Modelling Now, The Old School House, 2 Church Street, Carton-le-Moorland, Lincolnshire UK LN5 9HR.
What personal data do we collect?
Your personal data (any information which identifies you for communication purposes, for example, name, username and email address) will be collected and used by us. We’ll only collect the personal data that we need.
We collect personal data in connection with specific activities such as registration or membership requests and sending out occasional (about every 6 weeks) e-newsletters.
You can give us your personal data by registering to use our website (subscribing) and/or opting in to receive our e-newsletters.
This personal data you give us may include name, title, email address, usernames and passwords).
Personal data provided by you
This includes information you give when interacting with us, for example joining or registering or communicating with us. For example:
- Personal details (name, email, username and so on) when you join as a member (subscriber)
- Your opinions and attitudes about the www.scalemodellingnow.com, activities and interests, and your experiences of SMN
If you buy a membership subscription for someone else, your details will be recorded and your association with that relationship will be recorded.
We may automatically collect the following information:
- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our website via your mobile device we will collect your unique phone identifier
- Information about your visit, including, but not limited to the full Uniform Resource Locators (URL) and query string, clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as but not limited to, scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number
- Information about your purchases including but not limited to revenue figures and the types of subscription (e.g. Gold Membership).
- The terms that you use to search our website
Please note that certain services on our website won’t be available to you until you’ve registered to use (subscribed to) our www.scalemodellingnow.com.
Personal data created by your involvement with us
Your activities and involvement with us will result in personal data being created. This could include details of your subscriptions or past subscriptions to SMN.
Information we generate
We conduct research and analysis on the information we hold, which can in turn generate personal data. For example, by analysing your opinions in any of our surveys, interests and involvement with our work we may be able to build a profile which helps us decide which of our communications are likely to interest you. The sections Research and Profiling gives more detail about how we use information for profiling and targeted advertising, including giving you more relevant digital content.
Information from third parties
We do not buy from, use or sell any information about you to or with third parties.
Sensitive personal data
We only collect and hold the information referred to above (e.g. name, username, e-mail address).
How we use your personal data
We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (from 25 May 2018)/UK Data Protection Act and Privacy of Electronic Communication Regulation.
Personal data provided to us will be used for the purpose or purposes outlined in any fair processing notice in a transparent manner at the time of collection or registration where appropriate, in accordance with any preferences you express. If asked by the police, or any other regulatory or government authority investigating suspected illegal activities, we may need to provide your personal data.
Your personal data may be collected and used to help us deliver our activities, help us deliver useful and relevant magazine (SMN) and social media content. Below are the main uses of your data which depend on the nature of our relationship with you and how you interact with our various services, website and activities.
Marketing communications
Your privacy is important to us, so we’ll always keep your details secure. We’d like to use your details to keep in touch about things that may matter to you.
If you choose to hear from us we may send you information based on what is most relevant to you or things you’ve told us you like. We may also show you relevant content online. This might be about visiting key areas in SMN or updates about additional SMN activity such as the SMN Modelling in a Day Workshops we hold from time to time at various locations around the UK.
We’ll only send these to you if you agree to receive them and we will never share your information with companies outside SMN for inclusion in their marketing. (We may however share cookie data with third parties to help with our own advertising targeting). If you agree to receive marketing information from us you can change your mind at a later date.
However, if you tell us you don’t want to receive marketing communications, then you may not hear about events or other work we do that may be of interest to you.
We may sometimes use third parties to capture some of our data on our behalf (for example, Survey Monkey), but only where we are confident that the third party will treat your data securely, in accordance with our terms and inline with the requirements set out in the GDPR.
How can I change my contact preferences?
We’d love to stay in touch, but we don’t want to out-stay our welcome. Choose how you would like us to get in touch with you by registering or signing in to SMN. For example, you can tick ‘email’ and we’ll keep you updated on updates, events, workshops and news relevant to you – straight into your inbox.
We’ll always act upon your choice of how you want to receive communications (for example, by email). e-mail is our default means of communicating with you and we shouldn’t need to communicate with you in any other way, save in an emergency and by agreement beforehand. For example:
• relevant changes to date, time and location of SMN Modelling in a Day Workshops that you have booked a place on to attend
Membership including e-newsletters
We use the personal data you provide as a member to service your membership. This includes sending e-newsletters with updates, activity and changes as well as news items we think will be of interest to you. It’s also used to verify you when you contact us through the SMN Contact Form, SMN Membership Administrator or sign up or manage your membership online.
Research
We carry out research with our supporters, subscribers, contributors, staff and volunteers to get feedback on their experience with us. We use this feedback to improve the experiences that we offer and ensure we know what is relevant and interesting to you.
If you choose to take part in research, we’ll tell you when you start what data we will collect, why and how we’ll use it. All the research we conduct is optional and you can choose not to take part. We don’t ask you for sensitive personal data and you don’t have to provide this data.
We may give some of your personal data (e.g. contact information) to a research agency who will carry out research on our behalf such as Survey Monkey (see above).
Profiling
We know it’s important to our members (subscribers) to use our resources in a responsible and cost-effective way. So we use automated profiling and targeting to help us understand our supporters (subscribers) and make sure that:
- our communications (e.g. emails) and services (e.g. our website) are relevant, personalised and interesting to you
- our services meet the needs of our subscribers
- we only ask for further support and help from you if it’s appropriate
- we use our resources responsibly and keep our costs down
To do this we’ll analyse how you interact with us (e.g. on our website or SMN events you attend) and use both geographic and demographic information to let you know what’s happening in your local area and understand your interests.
We use specific tools to profile how you interact with us online, for example, Google Analytics and Double Click for Advertisers. We use Google Analytics to collect information on the use of the SMN website. Much of the information we collect is aggregated, however we may also collect some personal data for the use of personalising your experience, optimising our marketing campaigns, and to ensure the site is functioning as intended.
The personal information that is collected includes transactional information (i.e. Membership Level such as Gold) for Memberships and renewals. We also collect data on individual user activity when they create or log into SMN. This information takes the form of an encrypted string.
Statutory and management responsibilities
Statutory responsibilities: Our statutory responsibilities are those imposed through law on the organisation as an employer. The data processed to meet statutory responsibilities includes, but is not limited to, data relating to: tax, national insurance, statutory sick pay, statutory maternity pay, family leave, work permits, equal opportunities monitoring.
Management responsibilities: Our management responsibilities are those necessary for the organisational functioning of the organisation. The data processed to meet management responsibilities includes, but is not limited to, data relating to: recruitment and employment, training and development, absence, disciplinary matters, e-mail address and telephone number.
Sensitive personal data
The Act defines ‘sensitive personal data’ as information about racial or ethnic origin, political opinions, religious beliefs or other similar beliefs, trade union membership, physical or mental health, sexual life, and criminal allegations, proceedings or convictions.
Updating your data and marketing preferences
We want you to remain in control of your personal data. If, at any time, you want to update or amend your personal data or marketing preferences please contact us by sending an e-mail to: ellie@scalemodellingnow.com